Digital marketing types explained

Digital marketing is a broad term and you might wonder what exactly counts as digital marketing. Generally speaking, it includes all those marketing techniques which make use of the Internet or other digital platforms for promotions. Let us break down the main techniques for you that come under the umbrella of digital marketing.

1. Search Engine Optimization

Search Engine Optimization or SEO is a digital tool that helps increase the amount of traffic that visits a website, by improving its rankings on search engines. This is commonly achieved by generating high quality website content and using keywords. Google is the most common search engine being used for this. Most importantly, SEO can help bring in relevant traffic to a brand’s website through the use of appropriate keywords.

2. Social media marketing

This one’s pretty self-explanatory. It makes use of social media platforms to promote a brand and/or its products. By leveraging platforms like Facebook, Instagram, Twitter, Snapchat and YouTube, brands can achieve a significant boost to the level of reach that they have.

3. Influencer and affiliate marketing

Influencer marketing refers to using influencers with a social media following to promote a brand or its products. Influencers have an already established credibility and trust with their followers, making them an excellent tool for brands to execute their social media marketing campaigns. Affiliate marketing is a similar concept, though which brands partner with affiliates, who promote the brand’s products and get paid for doing so.

4. Pay per click (PPC) advertising

In pay per click advertising, brands or promoters will post advertisements on web pages, and whenever an ad is clicked, they would pay the publisher of the ads (usually a search engine) an amount for every click. PPC advertising is a good short-term way of generating quick leads or to boost website traffic.

5.. Email marketing

This one has been around for quite a while, ever since email took over snail mail. In this form of marketing , businesses or promoters send direct promotional newsletters, blogs, information or promotional offers to their target audience via email. Email marketing must be executed carefully in order to stand out within a sea of emails in recipients’ inboxes, and also to avoid ending up in the spam folder.

6. Content marketing

This method involves creating cleverly designed, value-adding content for the niche(s) that abrand intends to target. Actively publishing blogs that enhance customer experience and effectively capture the attention of new audiences is central to content marketing.